Sounds interesting, right? In this article, we will cover the requirements of becoming a Facebook partner as well as some key strategies you can implement to reach the goal fast.
What is a Facebook Gaming Partner?
A Facebook Gaming Partner is someone who has “surpassed” the Level Up program by being “discovered” by Facebook. There are no set milestones for becoming a partner other than being in the Level Up program and continually streaming valuable content to your community.
Facebook Gaming Partner Requirements
To become a Facebook Gaming partner, you need to do the following:
- Be in the Level Up Program
- Continually produce good content
As of this writing, there is no way to apply to become a Facebook Gaming partner. Instead, you have to wait until Facebook reaches out to you. However, you can check if you are eligible to join the program on this page.
Join the Level Up Program
The “Level Up Program” is a similar equivalent to “Twitch’s Affiliate Program,” in that it is an entry point to becoming partnered with Facebook Gaming. As a member of the Level Up program, you will become eligible to unlock Facebook stars, giving your followers and fans the opportunity to support you financially.
To join Facebook Gaming’s Level Up program, you need to first complete the following milestones:
- Create a “Gaming Video Creator” page or convert a current Facebook page into a creator page
- Stream at least 4 hours over at least 2 days within the last two weeks
- 100 followers or more on the Gaming page
- The gaming page must be active for at least 30 days
To see if you are eligible for the program, you can visit your streamer page. Once you have reached every milestone, you will have the opportunity to apply by pressing the button.
Must Be Discovered By Facebook
How can you be discovered by Facebook? While there is no guaranteed formula, there are a few things you can do to increase your chances:
- Network with other Facebook Gaming partners
- Build a stream community
- Create content that reaches a broad audience
Network With Other Facebook Gaming Partners
Network with other Facebook Gaming streamers, especially those who stream in your region or country. If you can make friends with someone who is already partnered, ask them for advice and they can see where you can improve to become more discoverable.
Build a Stream Community
As with any corporation, Facebook recognizes numbers and if you have a large active community, they may notice your faster. Note that the quality of your content and posts, as well as your user interaction, will come into play. If they see you consistently building up their brand, they will be more likely to invest time into yours.
Create Quality Content for a Broad Audience
Look outside of building your Facebook Gaming channel. Build social accounts or a YouTube Channel that points back to your Facebook Gaming channel. Anything that can attract new users to the platform.
On stream, create content that draws in your audience and keeps them engaged. Use quality graphics, such as overlays for Facebook Gaming, to show that you are running a professional channel.
Strategies to Become a Facebook Gaming Partner
Here are some strategies you can use to build your community, brand, and content to increase your chances of being noticed by Facebook:
Follow Facebook’s Guidelines
Make sure to follow Facebook’s Guidelines. If you are breaking any of Facebook’s terms, it is very unlikely that you will ever reach partnership status. Take the time to read through the guidelines and familiarize yourself with what you can or cannot do.
One of the most important rules across all streaming platforms is what music you play on stream. You must play royalty-free music on Facebook Gaming to ensure you don’t get hit with DMCA strikes or take-downs. Fortunately, there are a few places online where you can easily access free-to-use tunes.
One of the best platforms for copyright-free music is Epidemic Sound. They have a vast library of over 30,000 songs in a wide selection of genres that you can use on Facebook Gaming, YouTube, and Instagram. They also have a free 30-day trial so that you can test-drive their program.
With Epidemic Sound, you never have to worry about strikes on your account. In fact, even if you leave the platform, they won’t make a claim for anything posted while the account was active.
Entertaining and/or Educational Content
As with any platform, the way to grow and maintain a community is to continually provide entertaining and/or educational content. While you might be able to be a good gamer and get followers without being entertaining, you can build a following off solid entertainment even if you are a mediocre gamer.
Both the gaming and the streaming industry is continually growing. New broadcasters build a channel on a daily basis. You need to keep up with the trends and find ways to stand out. Try cosplay or do a persona, but keep it natural. If you can’t pull it off, people will see you as a try-hard.
Focus on Your Audience
Spend your time building stronger content, networking, and having fun. If your excitement is genuine, it will be contagious and people will want to be a part of your community. Continually connect with your viewers while you play by interacting with them and responding to their comments.
Over time, you will build a community. People will start to interact with you and each other as though you are all old friends. This will not happen without you making the decision to treat them as part of your friend circle.
Turn off your viewer count so that your focus is on the people, not the numbers. If your focus is in the right place, both will grow over time.
Have a Stream Schedule
Set up a stream schedule and stick to it. If your followers know what time you stream on a daily basis, they will be more likely to show up. If you stream a variety of things, make sure that you clearly state what each stream will cover so that people can tune in for the content that they want.
Facebook Gaming Partner Salary
Facebook pays its Facebook Gaming partners $.01 USD for every star that is donated to them by their viewers. Streamers can also earn when a viewer supports the channel by subscribing to it for $4.99 per month. The payout will come 30-60 days after the streamer has reached a payout of $100 USD.
While there are a few ways that Facebook Gaming Partners get paid, we will focus on stars, subscriptions, and sponsorships.
Get Paid With Stars
Stars are the on-platform currency of Facebook Gaming. They can be purchased by viewers and donated to the streamer of their choice.
Both Facebook Gaming partners and streamers in the Level Up Program have the opportunity to earn and redeem Facebook Gaming Stars. Broadcasters earn $.01 per star and can redeem them once they have earned 10,000 or more stars.
This is the most common way for viewers to donate to streamers, though they can also donate through a third-party platform that the streamer sets up.
Subscriptions
Your followers can also support your channel by subscribing to it. In order to do that, they will need to hit the “Become a Supporter” button on your Facebook page or the link underneath your screen. You will earn a percentage of the $4.99 they pay each month.
Sponsorships/Affiliates
Streamers make money typically through sponsorships and Affiliate deals. The goal is that you need to wait for the right company or product to come along.
Don’t agree to any sponsorship that you don’t feel comfortable with. Talk to other streamers about their experiences with a particular sponsor to help you decide whether or not to work with them.
You can also set up affiliates with many different products. If one of your viewers buys a product through your link, you will earn a percentage of the sale.
How Does Facebook Pay You?
When you join the Level Up Program, you will have the opportunity to earn Stars from your viewers. When you reach the payment threshold of $100 (USD) or 10,000 stars, Facebook will pay you the following month (or in two months depending on where you are located in the world).
In order for Facebook to pay you, you must set up your payout settings in your creator studio. Click on “Monetization” in the left-hand column, then choose “Payout Settings” from the menu that appears beneath the tab.
If you aren’t receiving your payouts, you can check “Monetization with Facebook” to see where your metrics lie. There may be something preventing them from sending you your earnings. If you can’t figure it out, reach out to the company and ask.
Facebook Gaming Partner List
While there is no official list of Facebook Gaming partners, you can see whether or not a Facebook Gaming streamer is a partner from their profile page. You can also network with people through Discord servers or Facebook groups.
Conclusion
Most people don’t become successful overnight. Growing your channel as a streamer takes a lot of time and energy. Stay focused on having fun and producing great content, and when the time is right, you’ll make it.
Chris
Chris is a marketing major with a strong background in small business and influencer branding. He applies his knowledge of content and promotional strategies to design actionable advice for new and intermediate streamers. When he’s not busy crunching analytics, he can be found in the salt pits of League of Legends.