Tiktok has been exploding in growth over the last two years, boasting a user base of 500 million, Tiktok not only attracts a large audience but is excellent at retaining users. In a single year, Titkok has doubled its user retention time, surpassing Facebook and Twitter. Users on Tiktok spend more time using the app than nearly every other social media platform.
Will all this being said, how can streamers leverage the explosive organic growth potential on Tiktok for their live streaming careers? Let’s look at some methods you can incorporate to grow your TikTok and your Stream in tandem.
Can You Promote Your Twitch Channel Using TikTok?
You can promote your Livestream through Tiktok. This can be done in several ways that we’ll explore in this Article. It’s important to remember that there won’t be a massive surge of followers on your Twitch channel, from one viral video on Tiktok. The audiences on both platforms are very different. Tiktok is home to short-form content that people consume quickly, while on average, a Twitch user spends roughly 120 minutes on a favourite content creator. However, with consistent posts and CTAs, it is possible.
TikTok Growth Strategies
In order for you to funnel TikTok users into Twitch or YouTube Gaming, you will need to first grow your TikTok. Here is a list of several strategies that you can use and how they work:
The most optimal strategy for new Tiktok users is to create videos ranging from 13-18 seconds long. The ideal structure for an engaging video is:
- Intro (2-3 Seconds) – The first two to three seconds should be reserved to direct the audience into what’s going to happen. You can achieve this by stating exactly what they’re going to see, or you could infer it.
- (10-13 Seconds) – This is reserved for the content itself. The content ideally falls into categories such as Trending topic, Educational content, Surprising content, Self-reflection and more.
- (1-2 Seconds) The final seconds should be reserved for a CTA (Call to Action). You’ll likely be using these seconds asking your audience to follow for more content.
A massive topic of discussion is what Hashtags a TikTok video should have. There are a few strategies you can experiment with to see what works with your content. At this point, it’s important to mention, Tiktok rewards repetition. If you find a hashtag strategy that works on a video, it’s in your best interest to continue using them indefinitely.
- 2 Trending + 2 Niche – This is a great starting point. Select two trending hashtags for the day. You’ll see these listed in the discovery page with a blue icon next to them. After that, you’ll select two niche hashtags that are relevant to the content you’re making. For example, if it’s a Cat video you experiment using: #cat #cats
- 2 Trending + 2 General – Another combination is using two trending hashtags with two general hashtags. For example, this could be #fyp, #foryoupage, #viral etc.
- No Hashtags – In reality, hashtags on Tik Tok doesn’t bear much weight on the algorithm. However, they help with indexing your content if you’re consistently replicating the same type of content eventually you’ll find you won’t have to use hashtags at all.
Music choice is important, as this allows Tiktok to sort certain types of videos under a category of content. For example, if there’s a popular trend happening with a specific song; and you use that song, Tiktok will understand which audience will likely watch that content.
- Examine your competition – For example, if you’re creating Minecraft content, it’s in your interest to scope what other popular Minecraft TikTok creators are using for their music choice. Replication is always preferred on Tiktok; you can save the song they’ve chosen and use it yourself.
- Custom Music – I have personally used custom sounds or songs in my Tiktok videos, and they’ve succeeded. You don’t necessarily have to use popular trending songs in your niche to have a successful video ultimately, the most important factor is the content. If your music choice helps, it’s worth pursuing it.
There are a few markers that spell out that a Video on Tiktok will be successful, we’re going to take a look at the most important points
- Watch Time – For a video that’s 13-18 seconds long, you’re looking to get 95%+ watch time on your video. Videos that get this amount of watch time % are likely to get served on the For You page, which will cause your video to go viral.
- Audience – Your biggest priority is for your video to be served on the For You Page, as a result when you check your analytics, a successful video will have a 98-99% of its views come from the For You Page.
- Comments – If your video is gaining a ratio of 1 comment per 10 views, then chances are it’s going to be served more.
- Shares – If your video is gaining shares, it’ll be exposed to a users follower list. As a result, it’ll have a massive surge in viewership.
Experimenting with Post Times is extremely crucial in having a successful video on Tiktok. Your goal is to always reach a new audience and not your existing audience. As a result, you’ll have to see when your content works for you, and remember that your post times are geo-located to your location. So these times will be exactly relevant in the context of where you live. Try posting your video at these times, making sure to have at least a one hour gap between posts.
- 10AM – 11AM
- 3 PM – 4 PM
- 7PM – 2AM
How to Convert TikTok Users to Twitch or YouTube
There are four different ways of promoting your Livestream through Tiktok.
Promoting in video
The first way is to promote your content through the videos that you post to your TikTok account. Psychological studies have shown that people remember the content of what they memorize at the start and the end. If you want to promote your Livestream in your Tik Tok video, it’s worth mentioning your Livestream at either the start of your video or towards its tail end.
Promotion can be handled in different ways through video. You can either directly ask users to visit your Livestream page if they enjoyed the video, you can direct them to your page if you’re handling a giveaway or an event there too.
Promoting through TikTok Live
Tiktok has an in-built live streaming feature. If you reach 1,000 followers, your account is eligible to Livestream on the Tiktok platform. The best method for converting Tiktok Live viewers to Twitch or YouTube is to create a CTA stating that you will continue the Livestream on your preferred platform. For example, you can host a Tiktok live stream for 30 minutes, discussing what you’re doing on your Stream later on; and then direct your audience to your up-coming live-stream.
Promoting through the Description
Another method is to make a CTA in the description(s) of your video. For example, the description could display “if you’d like to catch this content live, visit twitch.tv/example“. Users on Tiktok have been culturally accustomed to reading and interacting with descriptions.
Promoting through your Profile Page
The last method is, when you have enough followers engagement, Tiktok will allow you to paste a website link directly on your profile page. You can use this opportunity to link your live-streaming page.
In summary, Tiktok can be a platform for new creators to grow a niche and ultimately create a successful live streaming career. Tiktok is still in its infancy, and a result has massive potential for explosive, organic growth. It’s never been a better time to use the platform to forward your social media.