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How to Use TikTok to Grow Your Stream

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Tiktok has been exploding in growth over the last two years, boasting a user base of 500 million, TikTok not only attracts a large audience but is excellent at retaining users. In a single year, TikTok has doubled its user retention time, surpassing Facebook and Twitter. Users on TikTok spend more time using the app than nearly every other social media platform.

Will all this being said, how can streamers leverage the explosive organic growth potential on TikTok for their live streaming careers? Let’s look at some methods you can incorporate to grow your TikTok and your stream in tandem.

Can You Promote Your Twitch Channel Using TikTok?

You can promote your live stream through Tiktok. This can be done in several ways although it is worth knowing that for most streamers there won’t be a massive surge in Twitch followers from one viral video on Tiktok. The audiences on both platforms are very different. Tiktok is home to short-form content that people consume quickly, while on average, a Twitch user spends roughly 120 minutes on a favorite content creator. However, with consistent posts and CTAs, it is possible.

TikTok Growth Strategies

In order for you to funnel TikTok users into Twitch or YouTube Gaming, you will need to first grow your TikTok. Here is a list of several strategies that you can use and how they work:

Video Content

The most optimal strategy for new TikTok users is to create videos ranging from 13-18 seconds long. The ideal structure for an engaging video is:

  1. Intro (2-3 Seconds)

    The first two to three seconds should be reserved to direct the audience into what’s going to happen. You can achieve this by stating exactly what they’re going to see, or you could infer it.

  2. Body (10-13 Seconds)

    This is reserved for the content itself. The content ideally falls into categories such as Trending topic, Educational content, Surprising content, Self-reflection, and more.

  3. End (1-2 Seconds)

    The final seconds should be reserved for a CTA (Call to Action). You’ll likely be using these seconds asking your audience to follow for more content.

Hashtags

 A massive topic of discussion is what hashtags a TikTok video should have. There are a few strategies you can experiment with to see what works with your content. At this point, it’s important to mention, TikTok rewards repetition. If you find a hashtag strategy that works on a video, it’s in your best interest to continue using them indefinitely.

  1. 2 Trending + 2 Niche

    Trying 2 trending and 2 niche hashtags is a great starting point. Select two trending hashtags for the day. You’ll see these listed on the discovery page with a blue icon next to them. After that, you’ll select two niche hashtags that are relevant to the content you’re making. For example, if it’s a cat video you experiment using: #cat #cats

  2. 2 Trending + 2 General

    Another combination you can try is using two trending hashtags with two general hashtags. For example, this could be #fyp, #foryoupage, #viral etc.

  3. No Hashtags

    In reality, hashtags on TikTok don’t bear much weight on the algorithm. However, they help with indexing your content if you’re consistently replicating the same type of content eventually you’ll find you won’t have to use hashtags at all.

Music

Music choice is important, as this allows TikTok to sort certain types of videos under a category of content. For example, if there’s a popular trend happening with a specific song; and you use that song, TikTok will understand which audience will likely watch that content.

  1. 1. Examine Your Competition

    If you’re creating Minecraft content, it’s in your interest to scope what other popular Minecraft TikTok creators are using for their music choice. Replication is always preferred on TikTok; you can save the song they’ve chosen and use it yourself.

  2. 2. Custom Music

    I have personally used custom sounds or songs in my TikTok videos, and they’ve succeeded. You don’t necessarily have to use popular trending songs in your niche (in fact, the best practice is to use music that is DMCA-safe) to have a successful video ultimately, the most important factor is the content. If your music choice helps, it’s worth pursuing it.

Analytics

There are a few markers that spell out that a video on TikTok will be successful, we’re going to take a look at the most important points:

  1. Watch Time

    For a video that’s 13-18 seconds long, you’re looking to get 95%+ watch time on your video. Videos that get this amount of watch time % are likely to get served on the “For You” page, which will cause your video to go viral.

  2. Audience

    Your biggest priority is for your video to be served on the “For You” page, as a result when you check your analytics, a successful video will have a 98-99% of its views come from the “For You” page.

  3. Comments

    If your video is gaining a ratio of 1 comment per 10 views, then chances are it’s going to be served more.

  4. Shares

    If your video is gaining shares, it’ll be exposed to a user’s follower list. As a result, it’ll have a massive surge in viewership.

Post Times

Experimenting with Post Times is extremely crucial in having a successful video on Tiktok. Your goal is to always reach a new audience and not your existing audience. As a result, you’ll have to see when your content works for you, and remember that your post times are geo-located to your location. So these times will be exactly relevant in the context of where you live. Try posting your video at these times, making sure to have at least a one hour gap between posts.

  1. 10AM – 11AM
  2. 3 PM – 4 PM
  3. 7PM – 2AM

How to Convert TikTok Users to Twitch

There are four different ways of promoting your Livestream through Tiktok.

  • video

    Promoting in Video 

    The first way is to promote your content through the videos that you post to your TikTok account. Psychological studies have shown that people remember the content of what they memorize at the start and the end. If you want to promote your Livestream in your TikTok video, it’s worth mentioning your Livestream at either the start of your video or towards its tail end.

    Promotion can be handled in different ways through video. You can either directly ask users to visit your Livestream page if they enjoyed the video, you can direct them to your page if you’re handling a giveaway or an event there too. 

  • phone

    Promoting Through TikTok Live

    Tiktok has an in-built live streaming feature. If you reach 1,000 followers, your account is eligible to Livestream on the Tiktok platform. The best method for converting Tiktok Live viewers to Twitch or YouTube is to create a CTA stating that you will continue the Livestream on your preferred platform. For example, you can host a Tiktok live stream for 30 minutes, discussing what you’re doing on your Stream later on; and then direct your audience to your upcoming live-stream.

  • document

    Promoting Through the Description

    Another method is to make a CTA in the description(s) of your video. For example, the description could display “if you’d like to catch this content live, visit twitch.tv/example“. Users on Tiktok have been culturally accustomed to reading and interacting with descriptions.

  • browser

    Promoting Through Your Profile Page

    The last method is, when you have enough followers engagement, Tiktok will allow you to paste a website link directly on your profile page. You can use this opportunity to link your live-streaming page.

Conclusion

In summary, Tiktok can be a platform for new creators to grow a niche and ultimately create a successful live streaming career. Tiktok is still in its infancy, and a result has massive potential for explosive, organic growth. It’s never been a better time to use the platform to forward your social media.

About the Author

Igi

Igi is a Content Strategist from England and makes streams on Twitch and YouTube. He's big into self-improvement and loves fitness! He excels at data analysis and experimenting with new ideas.

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