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Twitch Demographic & Growth Statistics [2022 Updated]

Twitch is a live-streaming platform where content creators broadcast video games and other content on their own personal channels. Amazon purchased Twitch in August 2014 and has owned and managed it ever since.

In the social media sphere, Twitch is one of the most popular live streaming platforms. It’s especially popular with gamers, who use it to share their gaming sessions with others online. But just how big is Twitch, and what are its demographics? In this post, we’ll take a look at some of the most recent Twitch statistics. We’ll also explore some of the factors that have made Twitch so successful.

Twitch Key Statistics:

  • There have been 997 billion minutes watched on Twitch this year so far.
  • There is an average of 7.7 million active streamers going live each month.
  • For every live streamer, there is an average of 28 viewers.
  • An average of 94,800 streamers are live on Twitch at any time.
  • Twitch had 1.2 billion visits in August 2022.
  • There are 52,000 Partnered Streamers.
  • xQc is the most watched Twitch streamer, with 15,747,503 hours watched last month.
  • 17.93% of Twitch content is labeled as “mature.”
  • League of Legends is the most-watched game on Twitch.
  • Just Chatting is the most watched category, with 248,414,464 hours watched last month.

Twitch Overview

Company Founded
June 2011
Headquarters
San Francisco, USA
Founders
Justin Kan and Emmett Shear
Industry
Live-streaming
Parent Company
Amazon

Twitch Demographics

Gender Ratio

In 2022, 78.36% of Twitch users are male, and 19.64% are female.

In 2017, Twitch published its stats stating that 83.5% of the user base was male. The shift in userbase may have been influenced by the introduction of the Creative section in 2018, opening up many other categories for new streamers and viewers to enjoy.

Average Age

In 2022 the age demographic on Twitch is as follows:

  • 18 to 24-year-olds: 35.85%
  • 25 to 34 year-olds: 32.14%
  • 35 to 44-year-olds: 15.33%
  • 45 to 54-year-olds: 8.62%
  • 55 to 64-year-olds: 4.97%

Top 5 Countries That Use Twitch

According to SimilarWeb, here are the top 5 countries that sent traffic to Twitch in December 2020:

  • United States of America – 20.48% of users
  • Germany – 6.54%
  • South Korea – 5.09%
  • Russia – 4.70%
  • France – 4.27%
  • Others – 58.92%

Active Streamers

Year Active Channels
20229.9 Million
20219 Million
20206.9 Million
20193.6 Million
20183.3 Million
20172 Million
20161.8 Million
20151.7 Million
20141.5 Million
20130.9 Million
20120.3 Million

How Many Twitch Partners are There?

In September 2022, there are 52,000 Twitch partners.

Active Viewers

YearConcurrent Viewers
20222.5 Million
20212.84 Million
20202.12 Million
20191.26 Million
20181 Million
2017.074 Million
20160.6 Million
20150.53 Million
20140.35 Million
20130.2 Million
20120.1 Million

What is the Average Amount of Viewers Per Channel?

Even with the large increase of both concurrent viewers and streamers on Twitch over the past year, the average viewers per channel remained almost the same. At the time of this writing, the average number of viewers per channel is 26. This may seem like a strange measurement when the most popular twitch channels often average tens of thousands of viewers while the large majority of streamers are under even the current 26 viewer average. But keep in mind the larger than average viewer count is the larger the pool for smaller streamers to hopefully get eyes on them.

Video x Streamers

Is Twitch Growing?

Twitch continually grew year over year from its initial launch in 2011 until 2022, when growth dipped 4.5% from 2021 levels.
The spike in users from early 2020 through to early 2022 was likely due to the Covid-19 global event that kept people at home. As people went into lockdowns in many parts of the world, Twitch use skyrocketed.

There is an average of 2.65 million viewers watching Twitch at any one time. This figure is up from 1.26 million in 2019.

Despite the continued growth of Twitch, our recent poll of 2942 active streamers found only 47% believed Twitch was the future of live streaming.

poll results asking if twitch is the future of live streaming

Twitch Revenue

Year Total Revenue
2021$2.6 Billion
2020$2.3 Billion
2019$1.5 Billion
2018$0.9 Billion
2017$0.4 Billion
2016$0.1 Billion

How Does Twitch Make Money?

Twitch earns revenue in the following ways:

  • Ads – ads play at the beginning of a stream on every channel that is affiliated or partnered. While partners earn revenue from ads on their channels, affiliates split the revenue with Twitch.
  • Subscriptions – Twitch earns 50% of the revenue from subscriptions made on every channel on its platform. In some cases with top partners, Twitch will take less of a cut.
  • Bit Sales – Bits are Twitch’s platform currency. Viewers use bits to donate to streamers. Twitch takes a cut from Bit sales.
  • Twitch Turbo – the Twitch Turbo subscription allows viewers to forgo seeing ads on the platform.

How Much is Twitch Worth?

According to Investopedia, Twitch is worth approximately $3.79 billion, nearly four times the amount that it was purchased in 2014.

Twitch Market Share

Twitch is the most watched live streaming platform. Here is how they measure up to their competition in the live-streaming industry:

  • Twitch – 73% of the market share
  • YouTube Gaming – 21% of the market share
  • Facebook Gaming – 3% of market share

How Many Employees Work at Twitch?

According to Twitch’s LinkedIn, the company employs over 14,000 people worldwide. Twitch has offices all around the world; local teams are set up to work with Partnered streamers and specialize in the custom needs of each region.

How Has Twitch Influenced Other Industries?

Though Twitch was started to focus on video game streaming the site has evolved into much more than that. The “Just Chatting” section being the largest category has helped make the site inviting to those who would like to stream and build communities who don’t play video games.

How Has Twitch Affected the Gaming Community?

Twitch’s presence in the gaming community has been gigantic, to say the least. The site offers a way for users to instantly access and interact with communities for any game they want. Allowing users to find an audience that is interested in the same games that they are with great ease.

This can most easily be seen with the massive audience that is drawn to large gaming tournaments. The grand finals of Dota 2 and League of Legends tournaments reached hundreds of thousands of concurrent viewers.

Outside of these large tournaments which can thrive due to the large number of viewers they can attract; Twitch also gives smaller games and their communities a way to interact and organize content around the games they love. Allowing for the resurgence of older games or even games that previously had little to no audience until a streamer showed the game.

A great example of this is the “Among Us” craze that happened in 2020, a game that had been released two years earlier but became a hugely streamed game in 2020 when large streamers started live-streaming the game with friends.

Twitch Growth Infographic

Infographic of Twitch growth in 2020 covering average monthly users, gender ratio, number of Twitch Partners, top counties that use Twitch, Twitch revenue, Twitch vs other platforms

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