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Twitch Demographic & Growth Statistics [2022 Updated]

Twitch is a live-streaming platform where content creators broadcast video games and other content on their own personal channels. Amazon purchased Twitch in August 2014 and has owned and managed it ever since.

In the social media sphere, Twitch is one of the most popular live streaming platforms. It’s especially popular with gamers, who use it to share their gaming sessions with others online. But just how big is Twitch, and what are its demographics? In this post, we’ll take a look at some of the most recent Twitch statistics. We’ll also explore some of the factors that have made Twitch so successful.

Twitch Key Statistics:

  • There have been 997 billion minutes watched on Twitch this year so far.
  • There is an average of 7.7 million active streamers going live each month.
  • For every live streamer, there is an average of 28 viewers.
  • An average of 94,800 streamers are live on Twitch at any time.
  • Twitch had 1.2 billion visits in August 2022.
  • There are 52,000 Partnered Streamers.
  • xQc is the most watched Twitch streamer, with 15,747,503 hours watched last month.
  • 17.93% of Twitch content is labeled as “mature.”
  • League of Legends is the most-watched game on Twitch.
  • Just Chatting is the most watched category, with 248,414,464 hours watched last month.

Twitch Overview

Company Founded
June 2011
San Francisco, USA
Justin Kan and Emmett Shear
Parent Company

Twitch Demographics

Gender Ratio

In 2022, 78.36% of Twitch users are male, and 19.64% are female.

In 2017, Twitch published its stats stating that 83.5% of the user base was male. The shift in userbase may have been influenced by the introduction of the Creative section in 2018, opening up many other categories for new streamers and viewers to enjoy.

Average Age

In 2022 the age demographic on Twitch is as follows:

  • 18 to 24-year-olds: 35.85%
  • 25 to 34 year-olds: 32.14%
  • 35 to 44-year-olds: 15.33%
  • 45 to 54-year-olds: 8.62%
  • 55 to 64-year-olds: 4.97%

Top 5 Countries That Use Twitch

According to SimilarWeb, here are the top 5 countries that sent traffic to Twitch in December 2020:

  • United States of America – 20.48% of users
  • Germany – 6.54%
  • South Korea – 5.09%
  • Russia – 4.70%
  • France – 4.27%
  • Others – 58.92%

Active Streamers

Year Active Channels
20229.9 Million
20219 Million
20206.9 Million
20193.6 Million
20183.3 Million
20172 Million
20161.8 Million
20151.7 Million
20141.5 Million
20130.9 Million
20120.3 Million

How Many Twitch Partners are There?

In September 2022, there are 52,000 Twitch partners.

Active Viewers

YearConcurrent Viewers
20222.5 Million
20212.84 Million
20202.12 Million
20191.26 Million
20181 Million
2017.074 Million
20160.6 Million
20150.53 Million
20140.35 Million
20130.2 Million
20120.1 Million

Is Twitch Growing?

Twitch continually grew year over year from its initial launch in 2011 until 2022, when growth dipped 4.5% from 2021 levels.
The spike in users from early 2020 through to early 2022 was likely due to the Covid-19 global event that kept people at home. As people went into lockdowns in many parts of the world, Twitch use skyrocketed.

There is an average of 2.65 million viewers watching Twitch at any one time. This figure is up from 1.26 million in 2019.

Despite the continued growth of Twitch, our recent poll of 2942 active streamers found only 47% believed Twitch was the future of live streaming.

poll results asking if twitch is the future of live streaming

Twitch Revenue

Year Total Revenue
2021$2.6 Billion
2020$2.3 Billion
2019$1.5 Billion
2018$0.9 Billion
2017$0.4 Billion
2016$0.1 Billion

How Does Twitch Make Money?

Twitch earns revenue in the following ways:

  • Ads – ads play at the beginning of a stream on every channel that is affiliated or partnered. While partners earn revenue from ads on their channels, affiliates split the revenue with Twitch.
  • Subscriptions – Twitch earns 50% of the revenue from subscriptions made on every channel on its platform. In some cases with top partners, Twitch will take less of a cut.
  • Bit Sales – Bits are Twitch’s platform currency. Viewers use bits to donate to streamers. Twitch takes a cut from Bit sales.
  • Twitch Turbo – the Twitch Turbo subscription allows viewers to forgo seeing ads on the platform.

How Much is Twitch Worth?

According to Investopedia, Twitch is worth approximately $3.79 billion, nearly four times the amount that it was purchased in 2014.

Twitch Market Share

Twitch is the most watched live streaming platform. Here is how they measure up to their competition in the live-streaming industry:

  • Twitch – 73% of the market share
  • YouTube Gaming – 21% of the market share
  • Facebook Gaming – 3% of market share

Twitch Growth Infographic

Infographic of Twitch growth in 2020 covering average monthly users, gender ratio, number of Twitch Partners, top counties that use Twitch, Twitch revenue, Twitch vs other platforms

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