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How to Make a Website for Your Esports Team

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Creating a website for your Esports team can expand your reach and offer a better experience to your team’s fans. The exposure can also help you get sponsored or find new talent who will take your team to greater heights.

Fortunately, creating a custom Esports webpage can be simple to set up and maintain. In this article, we will cover the benefits of having your own webpage and walk you through each step on how to create them. 

How To Create Your Own Esports Website

Once you have all the graphics and videos gathered, you can create a website quite easily if you use the right theme. Here is a step-by-step guide of what you should do. 

  1. Step 1: Select a Platform for Your Personal Twitch Website

    We highly recommend using WordPress as your platform. It is free and very customizable. Other sites like Weebly and Wix generally cost money and don’t offer the same level of freedom.

  2. Step 2: Choose a Host for Your Esport Team Website

    A host is an online company who stores your website’s files, allowing people to access your information from anywhere in the world. Look for a host that will ensure that your site is fast and secure. Here are two hosting companies that we believe are the best in the industry:

    • desktop


      Here at StreamScheme, we chose Siteground as our host. They have great customer service and have helped us through several problems that we inadvertently created when designing our own site. They often go beyond what we expect. 

      Siteground offers daily malware scanning to ensure your website is secure. You can also create a staging site (if you choose to make an overhaul on your design later on). They also maximize speed by incorporating Cloudflare CDN into all their plans.  

      You can also host more than one website on your Siteground account, so if you can create individualized websites for your teammates as well if you choose to do so. 

    • desktop


      Hostgator is a very affordable option, offering some plans that are less than $1 per month for the first year. The company has been operational since 2004 and has worked with clients from over 170 countries. 

      Hostgator offers several services (though some will come at an added cost) including a dedicated IP, regular back-ups for your site, and SSD performance. 

      You should know, however, that Hostgator did have a security breach in August 2019. They acted right away and helped their clients change the leaked passwords. 

  3. Step 3: Choose a Domain Name

    You can usually purchase a Domain name through your hosting company. Try to get one that is based on your team’s name.

  4. Step 4: Select a Theme for Your Esports Team Site

    Once your site is hosted, you need to select a WordPress theme to build your site. We will cover two great options for you. 

    • adjustments

      Code Canyon 

      There are several theme options listed on Code Canyon that can be used for a Esports team webpage. These pages can be customized to track your stats, show your player rankings, and display other data relevant to your game. 

      Most will have a “Drag and drop” option if you use a builder such as Elementor, which will make creating your website fast and easy to maintain in the future. 

    • adjustments

      (Recommended for Streamers) Add a Streamweasles Plugin

      streamweasels logo

      Streamweasles designs and publishes WordPress themes and plugins specifically for Esports teams and streamers (on Twitch and YouTube). Their themes and plugins pull from Twitch’s Helix API which allows you to seamlessly add information about your teams’ broadcasting channels onto the website, including:

      • Individual channel status (whether a streamer is online or offline)
      • The games each live streamer is playing
      • Total viewer counts

      An example of a well-done Esports page using their Twitch Wall Branded plugin is the one belonging to ESTNN. While they don’t use the StreamWeasels theme (which is designed for individual streamers), they are able to use the plugin to display their streams. 

      Streamweasles’ plugins are intuitive and can quickly be integrated into your site. As you make changes, you’ll see all your adjustments live so that you can be sure that you’re staying true to your team’s branding. Most importantly, the themes and plugins are mobile-friendly, letting your fans adore you from every device. 

  5. Step 5: Upload Your Team’s Media and Graphics

    Collect any images, logos, or graphics that you want to use on your website. You can also contact a designer to create a few unique panels specifically for your website.

    Ask each teammate to submit photos, screenshots, or clips that will highlight the team’s best content. Ultimately, strive to make your site simple, but visually appealing. 

  6. Step 6: Create an “About Us” Page

    Build out a page specifically about the team. Explain its origin story and the overall concept of the team. What games did you start out playing together? What common goals do you share? Let your readers know what makes your team stand out. Make sure that you also post contact information to help potential sponsors find you and other team leaders. 

    Create individual pages for each member of your team. Have them add personal tidbits about themselves. Format these in a  “questions and answers” style to make it easy to find information. Post a few individual pictures to personalize them further. 

    Make sure to add links to their stream channels and socials near the top of each page or in your sidebar.

  7. Step 7: Set Up Plug-Ins and Merch

    Sync your StreamWeasels plugins to automatically broadcast your team’s streams live. 

    If you choose to sell team merchandise, add a section for those items. Include links for all other affiliates you work with as a team. 

Reasons You Should Have an Esports Team Website

Here are a few reasons you should have a website for your Esports team:

Build Up Hype for Upcoming Tournaments

You can create a schedule for your website to show your fans when and where you will be competing. If you are going to be part of a major tournament, you can create a special page on your site that builds hype for it by detailing the specifics of the event. 

Link to Your Team’s Livestreams

If your team (or members of your team) streams on Twitch, YouTube Gaming, or another major platform, you can use a plug-in (details below) to let your fans know when they are live. This way, people casually browsing your site can tune in to your team’s action and support your team in another way. 

List the Games That Your Teams Compete In

List each game that you or your team competes in. Explain a little about the game and what each player brings to it. What makes your team stand out? What are your best scores? What are you working on to improve your game? While you don’t want to give away all your secrets to your competition, giving your fans a teaser will help them connect with you (and support you) more. 

To keep people coming back repeatedly, write about key game updates and give tips on how to adjust to new settings. 

Showcase Player Profiles and Attract New Talent

Create individual pages or sections to showcase each player. Add details about their gaming careers and the equipment they use when they game. You can also create a section to attract new talent and let people know what you are looking for in a gamer. 

Actively Maintain Your Site

Add web maintenance as part of your team’s workflow. Split up tasks among team leaders to keep things simple. Update it frequently with your latest projects, tournaments, and schedule. If done well, an Esports Team website can be a huge boost to your overall brand. 

About the Author


Chris is a digital marketer with a strong background in small business and influencer branding. He applies his knowledge of content and promotional strategies to design actionable advice for new and intermediate streamers. When he’s not busy crunching analytics, he can be found in the salt pits of League of Legends.

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