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Twitch vs YouTube – Which Platform is Best For Streamers?

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The main difference between Twitch and YouTube is the audience demographic and how easy it is to be discovered. Twitch is the largest platform for live-streaming with most of the content built around video games with a thriving community atmosphere. YouTube on the other hand while lacking a close-knit community was built for uploading lasting content and has a search engine that helps newer streamers find an audience.

Generally speaking, if you find networking and building social media accounts comes naturally to you then streaming on Twitch is the better choice. The streaming platform heavily benefits extroverts who can effectively self-promote and build relationships with other streamers. In contrast, Youtube is better for creators who want to focus more on just content. While releasing quality live streams you can also put together highlight clips or promotional material that gains traction via the youtube algorithm.

Key Differences Between Twitch and YouTube

Level of Engagement

YouTube has fewer streamers but significantly higher user numbers. The potential for your growth, as a new streamer is much higher. The competition on the platform is far lower than Twitch, while also having a user base that is 20 times larger. New content creators will have: a much easier time establishing a foothold on the platform, and growing concurrent viewers as the platform provides more prominent exposure.

Discoverability

Discoverability on Twitch for newer creators is extremely difficult. The platform doesn’t feature any algorithm to show your content to new viewers. Instead, channels are sorted highest to lowest on viewer count, meaning that new creators are subject to being at the very bottom of the directory they are streaming under. Getting your Twitch channel seen will definitely require some creativity and use of other mediums to build interest.

Platform Culture

As a cultured platform Twitch users have become accustomed to talking to streamers, engaging with them, and sharing their stream with friends through word of mouth. Viewers who browse Twitch are very used to the platform, and the community you grow on Twitch could be more invested in yourself and your content. Perhaps Youtube Gaming’s fastest-growing community in recent times is that of mobile game streamers. Originally build around Pub G and League of Legends the gaming experience has evolved beyond just pc or game consoles. Many youtube viewers watch their favorite streamer directly broadcasting from their phone or tablet.

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Best Platform for Growth Potential

YouTube appears to have a stronger potential for new creators. It’s home to an indexing algorithm that allows new users to discover your content through either searching keywords or your content coming up on the recommended feed. New content creators can optimize their live streams, pre-recorded videos, and shorts to reach new audiences through YouTube’s algorithm and gain a foothold on the platform organically. Mobile gaming is also far more popular on YouTube and is borderline non-existent on Twitch. It is also easier to transition from Youtube to Twitch streaming at a later date. 

Does Twitch Or YouTube Pay More?

Which platform pays better is directly relative to the size of the content creator. Twitch Partners can make a substantial amount of money via subs, bits, and direct donations making it the best revenue maker for larger streamers. For streamers, without an established audience, most find it faster to start making money on YouTube. For small, active streamers Twitch takes a 50% cut of sub revenue while Youtube only takes a 30%. 

While both platforms have a Partner Program YouTube Gaming is relatively new and doesn’t have the same community or events that Twitch boasts. Networking with similar content creators is a great way to grow your brand and concurrent viewership through collaborations and is definitely an area Twitch is superior to both YouTube and Facebook Gaming.

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The Future of Twitch vs YouTube Gaming

Currently, YouTube has situated itself as a platform that will likely succeed in the next 2-3 years. The platform has all the necessary features to foster new content creators. Statistically, the platform performs incredibly well, drawing in increasing viewership every quarter; and YouTube has consistently shown its willingness to adapt its platform to meet user needs.

By contrast, Twitch has slowly been declining. The platform’s exposure approach is very dated – as it only sorts by high to low in its directories. The potential for growth in Twitch is challenging for new creators. The platform is: overly saturated and tough to compete in, catering to already successful streamers, not showing any updates on how they’re going to adapt their platform to help new creators.

Twitch will likely see further decreases in unique content creators who make a living off the platform. However, this does not mean that Twitch cannot change how it serves its users, and they could adapt to make their platform more accessible to new streamers.

Verdict

For new content creators, looking to find the right platform to create an audience, YouTube Gaming is the better choice. The platform was always designed, even before streaming, to create opportunities for new creative individuals looking to share their hobbies, interests and crafts.

The platform has all the necessary tools to give new streamers the ability to grow, whether that’s: streaming, creating videos, making engaging shorts, and also writing community posts. YouTube has a service for any medium to help you reach your audience.

Frequently Asked Questions

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    How Much Do YouTube Gaming Streamers Make?

    Income on live streaming platforms dramatically depends on your size on that platform. A successful Twitch or YouTube streamer would on average make $3000-$5000 a month from tips, subscriptions & ads. However, on YouTube, you can take advantage of creating Videos and generate income through them with much better ad-rates compared to Twitch VODs.

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    Is It Easier to Grow on YouTube Gaming Than Twitch?

    It is significantly easier to grow on YouTube Gaming than Twitch. YouTube has 20 times the audience size of Twitch while having fewer streamers; therefore, there is less competition. YouTube also has an algorithm for any content you produce and can serve videos and live streams you create to someone new.

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    Why Do YouTubers Stream on Twitch?

    YouTubers can also be incredibly successful on Twitch, which is a strategy called diversification. YouTubers can move their audience to Twitch with very little resistance; therefore, they can create an income on YouTube and Twitch.

About the Author

Igi

Igi is a Content Strategist from England and makes streams on Twitch and YouTube. He's big into self-improvement and loves fitness! He excels at data analysis and experimenting with new ideas.

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