Note: If you are looking for ideas on what to write about yourself in your Twitch profile, please visit our guide, What to Display on Your Twitch Profile. In it, we cover content ideas you should consider when writing out your profile biography on Twitch. This current article covers the short snippet that is visible on mobile devices which Twitch calls “Twitch Bio.”
What Should a Twitch Bio Include?
A good stream channel biography describes all aspects of the producer and their content in a nutshell. This can include personal information, the channel’s genre, broadcast schedules, description of the show’s content, as well as insight on why the streamer has chosen to go live.
Taking time to maximize the potential content of your biography will help you stand apart from other streamers. As a result, you will give potential viewers a bit of insight into your personality or brand.
This step is especially important for new streamers as they are trying to build their following. Once you are established and you have a solid following, you can change your biography to whatever you want – a quote, a riddle, or anything!
The Content
Most will read your biography after they have already started to watch your channel. Therefore, instead of calling them to your channel, use the space to give the viewer information about you, what you stream, when you stream, and why you stream.
Spend some time browsing other streamers’ biographies to find things that pique your interest. What things do you find interesting? Your potential followers might be intrigued by the same kind of information.
Describe Yourself/Your Brand
Quickly jot down the first several things you think about yourself or your brand that you can use to create your biography. What is your name? Do you go by a nickname? How old are you? Where are you from (country, province, state, etc)? Do you have a profession outside of streaming? What are your hobbies? If you read, what genres of books/movies do you enjoy? Are there personal characteristics that make you unique?
While you probably won’t use all of the information that you collect, brainstorming may help you think of interesting ways to introduce yourself. Brief information about your hobbies and interests may entice like-minded individuals to join your chat and interact with you and other viewers. For insight on developing your channel’s persona, read our guide, How to Build Your Brand as a Streamer.
Channel’s Content
Let potential followers know whether you stream the same game/genre or a variety of different content.
Push this information further by adding a bit of description about how you play the game. What role(s) do you generally play? Are you an offensive or defensive type of player? What in-game content do you normally play? Do you play as part of a team? Do you often play with your followers? Are you trying to reach a specific in-game goal or rank?
Distinct information will give viewers a broader understanding of what to expect if they continue to return to your channel. It also shows them that you have taken the time to understand your channel’s direction. For ideas on how to strengthen your future broadcasts, read our article, 10 Ways to Improve Your Stream’s Content.
Stream Schedule
Let your viewers know how often (and when) you stream – whether it is daily, sporadically, or scheduled a few times per week. To save space, use abbreviations for days of the week (i.e. Sat, Mon or M/W/F) if you stream on different days. If you are unsure about how often you should go live, read our post, How Often Should You Stream?
Underlying Motivation
Why did you start streaming? What keeps you motivated to continue? If you have a unique or exciting reason, add that to your biography!
A Couple Additional Thoughts
Use a thesaurus to search for words that express your intent in fewer letters than you would otherwise use. This will save letter space for more information.
Play with the order of the information or with variances to find the best way to present yourself. This blurb is one way of advertising yourself and being able to distinctly explain your identity and purpose will help you across platforms.
Chris
Chris is a digital marketer with a strong background in small business and influencer branding. He applies his knowledge of content and promotional strategies to design actionable advice for new and intermediate streamers. When he’s not busy crunching analytics, he can be found in the salt pits of League of Legends.