If you’re already getting inbound interest (or you’re actively pitching), brands eventually ask the same question:
“What are your rates?”
This guide gives you:
- a simple pricing formula you can defend,
- packages + add-ons that stop you from undercharging,
- a copy/paste rate card template, and
- scripts you can send when a brand asks for your pricing.
If you’re still at the “how do I even get sponsors?” stage, start here:
If you need the email structure to pitch brands properly:
If you want a big list of sponsor programs/brands to apply to:
The 10-second answer: the pricing formula
Most Twitch sponsorships are priced around live attention, which is why Average Concurrent Viewers (CCV) is the cleanest starting point.
Simple formula (use this verbatim)
Base Price = Average CCV × ($ per CCV per hour) × Sponsored hours
That exact structure is widely shared in sponsorship pricing guides (and it’s easy for brands to understand).
What should “$ per CCV per hour” be?
There isn’t one universal rate, but there are common starting ranges depending on workload:
- A commonly-cited starting range is $0.80–$1.20 per CCV per hour for straightforward influencer-style Twitch placements.
- Some creators anchor higher (e.g. $1.50 per CCV per hour) and adjust up/down depending on what’s included.
- Some brand-side math uses ACV × minutes × 0.015, which works out to about $0.90 per CCV per hour (because 60 × 0.015 = 0.9).
How to choose your number (a practical rule)
Set three rates so you don’t negotiate against yourself:
- Floor (easy integration, minimal effort, no extras) → $0.80–$1.00
- Standard (typical deal with basic placements) → $1.00–$1.25
- Premium (tutorial/demo, scripting, heavier CTA, extra assets) → $1.25–$1.50+
Use your own workload as the justification. If it’s “just a natural mention,” price lower. If it’s “I have to prep, demo, explain, repeat,” price higher.
Which CCV number do I use?
Use a number you can defend:
- 30-day average CCV (best for most streamers)
- 90-day average CCV if your schedule is irregular or seasonal
Avoid pricing off follower count. Brands care more about who shows up live than how big a profile number looks (and CCV ties directly to deliverable value).
Quick examples (so you can sanity-check your quote)
Assume a simple sponsor integration, no extras.
Example A: 20 CCV, 2-hour stream
- 20 × $1.00 × 2 = $40
Example B: 50 CCV, 2-hour stream
- 50 × $1.25 × 2 = $125
Example C: 100 CCV, 3-hour stream
- 100 × $1.50 × 3 = $450
Example D: 300 CCV, 2-hour stream
- 300 × $1.25 × 2 = $750
The key is: once your formula is consistent, you can change the rate based on effort/rights without sounding like you’re making it up.
Your rate card shouldn’t be “one number.”
Brands rarely want only “go live and say our name once.”
They ask for things like:
- “Can you also post a TikTok/Short?”
- “Can you add a command and panel link?”
- “Can we use the clip in ads?”
- “Can you not work with competitors for 30–90 days?”
- “Can you do a tutorial/demo?”
If your rate card only has “$___ per stream,” you either:
- undercharge (and resent the workload), or
- negotiate in circles.
So your rate card needs packages and add-ons.
What to include on a Twitch sponsorship rate card
1) Channel snapshot (keep it clean)
- Niche/category
- 30-day Avg CCV
- Typical stream length
- Streams per week
- Quick audience notes (optional)
This aligns with StreamScheme’s sponsorship guidance: brands care about fit and professionalism, even for smaller creators. StreamScheme
2) Packages (Starter / Standard / Premium)
Make brands pick a lane.
3) Add-ons (optional)
List extras you commonly get asked for.
4) Terms
Usage rights, exclusivity, payment timing, rescheduling.
Packages that sell (copy/paste)
Starter — Sponsored Segment (30–60 minutes inside a normal stream)
Includes:
- 1 dedicated sponsor segment (talking points + CTA)
- 1 chat command during the segment
- 1 closing thanks
Price: Base formula (CCV × rate × hours)
Standard — Dedicated Sponsored Stream (2–3 hours)
Includes:
- Dedicated sponsored stream (or clearly defined sponsored block)
- 2–3 natural reminders spaced across the stream
- Chat command + panel link
Price: Base formula + small uplift if you add assets
Premium — Sponsored Stream + Demo/Tutorial + Promo
Includes:
- Dedicated stream
- Demo/tutorial/challenge segment (higher effort)
- 1 short-form video (TikTok/Reel/Short) OR Discord announcement (you choose)
- Command + panel + any brand-required talking points
Price: Base formula + add-ons + “effort premium”
Add-ons (so you stop undercharging)
Pick flat fees or % uplifts. Don’t mix both unless you really know why.
On-stream add-ons
- Logo overlay placement
- Branded scene
- Extra reminder set
- Giveaway management (logistics + moderation + fulfillment coordination)
Off-stream add-ons
- 1 TikTok/Reel/Short
- 1 Discord announcement
- 1 YouTube community post (if you use it)
If you’re pointing creators to your “polish your channel” resources, these two are relevant when sponsors expect professional overlays/panels:
- https://www.streamscheme.com/how-to-commission-custom-panels-for-twitch/
- https://www.streamscheme.com/how-to-commission-twitch-alerts/
The two multipliers that should ALWAYS increase the price
1) Usage rights
If a brand wants to reuse your content outside Twitch (ads, paid social, their website), that’s not “just a sponsorship.”
Rate card rule: usage rights are not included unless stated.
Example wording:
- “Usage rights (30 / 90 / 180 days): quoted separately.”
Creator pricing guides frequently warn that usage rights can be where contracts get unfair fast.
2) Exclusivity
If they want you to avoid competitors, you’re giving up future deals.
Example wording:
- “Category exclusivity (30 days): +___%”
- “Category exclusivity (90 days): +___%”
Compliance note (don’t skip this)
If you publish branded content on Twitch, Twitch’s Terms state you agree to use Twitch’s Branded Content tool for written disclosure, and you’re responsible for complying with applicable advertising laws/guidelines. Twitch.tv
(Add this as a single line in your rate card “Terms” section.)
Copy/paste scripts (use these when brands ask for your rates)
Script 1: “What are your rates?”
“Thanks for reaching out — happy to chat. For sponsored streams I price off average concurrent viewers. My baseline is $___ per CCV per hour. For a ___ hour sponsored stream that comes to $___. If you need add-ons like a short-form video, Discord promo, usage rights, or exclusivity, I can quote those separately.”
Script 2: “We can only offer free product”
“Appreciate the offer. I sometimes do product-only deals when it’s a strong fit and the deliverables are light. For most sponsorships I work on a paid basis — my starter package begins at $___ for a sponsored segment.”
Script 3: “Can you do socials + a tutorial + usage rights?”
“Yes — doable. That falls under my premium package because it adds production time and usage rights. If you confirm the deliverables and the usage timeframe, I’ll send a clean quote.”
If you want the full email structure, StreamScheme’s sponsorship proposal template is the best “sendable” framework:
Rate card template (Google Doc friendly)
[Your Name / Channel Name] — Sponsorship Rate Card
Email: ___ | Discord: ___ | Timezone: ___
Channel Snapshot
- Platform: Twitch
- Niche: ___
- Avg CCV (30 days): ___
- Stream schedule: ___
- Typical stream length: ___
Packages
Starter — Sponsored Segment (30–60 minutes)
Includes: sponsor segment + CTA + chat command
Price: $___
Standard — Dedicated Sponsored Stream (2–3 hours)
Includes: dedicated stream + 2–3 reminders + command + panel link
Price: $___
Premium — Sponsored Stream + Demo + Promo
Includes: stream + demo/tutorial/challenge + short-form promo or Discord announcement
Price: $___
Add-ons
- Short-form video (TikTok/Reel/Short): $___
- Discord announcement: $___
- Overlay logo placement: $___
- Giveaway management: $___
- Extra reminder set: $___
Terms
- Payment: ___ (e.g., upfront for first-time sponsors / Net 7 / Net 14)
- Deliverables window: ___
- Usage rights: Not included unless stated
- Exclusivity: Not included unless stated
- Reschedule policy: ___
- Disclosure: Branded Content tool will be used for branded content on Twitch Twitch.tv
Final Thoughts
If you take one thing from this guide, let it be this: don’t send a single price — send a structure. When your rate is tied to CCV and time, and your extras (short-form, Discord, overlays, usage rights, exclusivity) are clearly listed, you stop guessing and you stop getting boxed into doing more work for the same money.
Start simple: pick a baseline $ per CCV per hour, build Starter / Standard / Premium packages, and keep your terms tight. Then the next time a brand asks “what are your rates?”, you can reply in one message, stay professional, and negotiate from a position of clarity.
Chris
Chris is a marketing major with a strong background in small business and influencer branding. He applies his knowledge of content and promotional strategies to design actionable advice for new and intermediate streamers. When he’s not busy crunching analytics, he can be found in the salt pits of League of Legends.