SUBtember on Twitch: Overview and Strategies

Once per year, during the month of September, viewers are given more of an incentive to subscribe to their favorite channels on Twitch. The event is called SUBtember and there are a few ways that streamers can maximize the event on their own channels. 

What is SUBtember on Twitch?

SUBtember was first celebrated in 2017. The term is a play on words, merging together the words “Sub” and “September.” During the month of September, subscriptions on Twitch are discounted, making it more affordable for followers to support their favorite streamers. 

Broadcasters who are trying to hit specific sub goals to unlock emotes or meet milestones can create special events throughout the month to make the most of the event. While the details of SUBtember vary from year to year, streamer strategies can remain the same. 

Twitch SUBtember Perks 2021

Grubhub is the sponsor for the 2021 SUBtember event on Twitch. During this year, viewers will receive 20% off on any new subs or gifts subs to any channel. There is no limit on this deal, meaning that you can support all of your favorite streamers at a discounted price.

You may also be able to benefit from the following perks:

• 20% of on Loot Cave deals
• 90-day-trail of Grubhub+ (gives you unlimited delivery from restaraunts and exclusive perks)

How to Make the Most of SUBtember

If you are trying to reach Twitch milestones, using SUBtember is a great way to generate a few extra subs, potentially unlock emotes, and build your community. Here are a few things you can try:

• 24-Hour Twitch Stream

  24 Hour Twitch Streams or marathon streams generally create a lot of hype which will naturally entice people to support your channel more. Often, you will gain more viewers throughout the day (and night) and will be noticed by more people.

• Adjust Hype Train Settings

  If you don’t usually get hype trains on your channel, look to see if you can adjust the settings so that you get will more through the month of September. 

• SUBtember in Your Title

  Add the term at the end of your title and create a Streamlabs command to explain the concept to your viewers. When people remember that there is a discount, they are more likely to subscribe to your channel.  

• Create Subscriber Incentives

  Create milestones for your viewers and unlock incentives as people reach them. Have several clearly posted in your profile so that people know what they are pushing toward. Keep them fun so that your viewers enjoy pushing toward each incentive. 

Past SUBtember Promotions on Twitch

SUBtember started in 2017 and promotions have varied each year. Here is the history of SUBtember on Twitch:

• 2017

  Viewers were given a 50% discount on new subs. The promotion began on September 6 and ran through October 18. 

• 2018

  Viewers were able to continue Twitch gifted subs for $1. The promotion ran from September 10-30.

• 2019

  This SUBtember was sponsored by Subway. Viewers were given 50% off all tier 1 subscriptions. Subway also gave streamers 10% more revenue for bits received during the month. 

• 2020

  In 2020, Capital One sponsored SUBtempber. During the month of September, viewers will be able to subscribe to channels with 20 – 30 % off depending on how long the NEW subscription was.

Conclusion

Not only is SUBtember a good play on words, it gives viewers another incentive on how they can support their favorite streamers. I hope that this event continues to happen year after year.