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SUBtember on Twitch: Overview and Strategies

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Once per year, during the month of September, viewers are given more of an incentive to subscribe to their favorite channels on Twitch. The event is called SUBtember and there are a few ways that streamers can maximize the event on their own channels. 

It isn’t a secret that finances have been tight for more and more people. That being said, many people still want to support their favorite creators in any way they can, and this is a way that they can do so on a budget.

This post will cover what SUBtember is, what the current perks are compared to past perks, give you suggestions on how you can maximize the promotion, and answer frequently asked questions about the event.

What is SUBtember on Twitch?

SUBtember was first celebrated in 2017. The term is a play on words, merging together the words “Sub” and “September.” During the month of September, subscriptions on Twitch are discounted, making it more affordable for followers to support their favorite streamers. 

Broadcasters who are trying to hit specific sub-goals to unlock emotes or meet milestones can create special events throughout the month to make the most of the event. While the details of SUBtember vary from year to year, streamer strategies can remain the same. 

Twitch SUBtember Perks 2023

In 2023, SUBtember is sponsored by Teamfight Tactics. The event will start on September 1 at 11 AM PT. If you decide to sub or upgrade a Prime sub you will receive a discount in relation to the length of your subscription.

  • 1 month – 20%
  • 3 months – 25%
  • 6 months – 30%

These are the exact rates of Subtember from last year. NOTE: Mobile subscriptions will not benefit from the sale.

During the last few days of SUBtember, you will be able to purchase gif subs for 25% off until the end of the month.

Streamers receiving the subs will still get their full payout, making this a great event for people who want to support their favorite creators.

How to Make the Most of SUBtember

If you are trying to reach Twitch milestones, using SUBtember is a great way to generate a few extra subs, potentially unlock emotes, and build your community. Here are a few things you can try:

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    24-Hour Twitch Stream

    24 Hour Twitch Streams or marathon streams generally create a lot of hype which will naturally entice people to support your channel more. Often, you will gain more viewers throughout the day (and night) and will be noticed by more people.

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    Adjust Hype Train Settings

    If you don’t usually get hype trains on your channel, look to see if you can adjust the settings so that you get will more through the month of September. 

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    SUBtember in Your Title

    Add the term at the end of your title and create a Streamlabs command to explain the concept to your viewers. When people remember that there is a discount, they are more likely to subscribe to your channel.  

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    Create Subscriber Incentives

    Create milestones for your viewers and unlock incentives as people reach them. Have several clearly posted in your profile so that people know what they are pushing toward. Keep them fun so that your viewers enjoy pushing toward each incentive. 

Past SUBtember Promotions on Twitch

SUBtember started in 2017, and promotions have varied each year. Here is the history of SUBtember on Twitch:

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    Viewers were given a 50% discount on new subs. The promotion began on September 6 and ran through October 18. 

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    Viewers were able to continue Twitch gifted subs for $1. The promotion ran from September 10-30.

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    This SUBtember was sponsored by Subway. Viewers were given 50% off all tier 1 subscriptions. Subway also gave streamers 10% more revenue for bits received during the month. 

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    In 2020, Capital One sponsored SUBtempber. During September, viewers were able to subscribe to channels with 20 – 30 % off, depending on how long the NEW subscription was.

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    In 2021, GrubHub sponsored SUBtempber. During September, viewers were able to subscribe to channels with 20% off and were given 20% off on Loot cave. Participants were also given a 90 day trial of GrubHub.

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    In 2022, Legion by Lenovo sponsored SUBtempber. During September, viewers were able to subscribe to channels with 20%-30% off, depending on how many months they chose to sub. This also pertained to gift subs. As usual, streamers were allowed to keep the full amount they normally would have received through the description.

Frequently Asked Questions

Will All My Twitch Subscriptions Have Discounts During Subtember?

Any existing recurring subscriptions that you currently have on Twitch will not benefit from the SUBtember promotion. Recurring subscriptions are billed differently and will remain as a full priced sub (unless you benefit from another deal).

Subscriptions canceled before September can be renewed during the month at the discounted price. Subscriptions canceled in Sept will not be eligible for SUBtember.

Are Twitch Turbo Subscriptions Discounted During Subtember?

Unfortunately, both old and new Turbo subscriptions will not benefit from the SUBtember promotion. Other purchases that will not benefit are Prime or gift subscriptions, and those made on the Twitch mobile app. The promotion is also not applicable to existing recurring subscriptions.

Why Can’t I Benefit From Subtember on Twitch Mobile?

The Subtember promotion is not available on Twitch mobile apps due to the additional fees charged by phone companies when purchases are made on their devices. Encourage viewers to make a recurring subscription from their computer rather than their mobile device if possible.


Not only is SUBtember a good play on words, but it also gives viewers another incentive on how they can support their favorite streamers. I hope that this event continues to happen year after year.

About the Author


Luci is a novelist, freelance writer, and active blogger. A journalist at heart, she loves nothing more than interviewing the outliers of the gaming community who are blazing a trail with entertaining original content. When she’s not penning an article, coffee in hand, she can be found gearing her shieldmaiden or playing with her son at the beach.

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