Who is Ludwig Ahgren?
Ludwig Anders Ahgren is a well known American live streamer, podcaster, eSports commentator, and competitor from New Hampshire, USA. Ludwig started streaming on Twitch and did this from 2018 to late 2021. However, after signing an exclusive contract with YouTube Gaming, he now livestreams on his YouTube channel. Before making a career out of streaming games on Twitch, Ludwig Ahgren completed a bachelor’s degree for English Literature at Arizona State University.
Start of His Career
In 2018, Ludwig began streaming part-time, where he began with a small audience and streamed mostly games such as Super Smash Bros., Melee, Mario Party 2, and Dark Souls. While streaming part-time, he also had various other jobs–one of which was being a marketing team member at IQ Vapes. In February of 2019, Ludwig became a full-time Twitch streamer. He broke a World Record of Button Mashing in a mini-game called Domination from Mario Party 4, even going faster than a tool-assisted speed-run bot that was specifically designed to be the fastest possible. How cool is that?
Career as a Twitch Streamer
While streaming on Twitch, he has done various things to become one of the more popular streamers, including: competing in tournaments for Pokémon (January 2020), streaming Chess during the PogChamps amateur Chess Tournament (June 2020). In December of the same year, Ludwig reached 1 million followers on Twitch. With success going on for him, he made a Christmas Album called “A Very Mogul Christmas”, which allowed other people creating content on Twitch to listen to Christmas music without having DMCA issues.
In October 2021, Ludwig and his Twitch net worth were leaked during their controversial data breach that also affected a lot of streamers, showing that he had earned around $3.3 million between August 2019 and October 2021 on the platform.
On March 14, 2021, Ludwig held a Twitch Subathon on his Twitch channel that went on for 30 days. Because of this subathon, he also became the ‘Most subscribed Twitch Streamer of All Time’ in 2021. After the timer ran out, Ludwig ended up with 282,191 subscribers at its peak, which accumulated a whopping $1,434,850 from this stream alone. This achievement also reached a world record. Ludwig profited a net worth of $202,000 from this stream after taxes, charity donations, and other deductions that were taken off the amount of money.
The thought behind a subathon is that streamers have a timer on their stream, and viewers can add time to this by gifting subs, buying a subscription, donating bits or just donating money in general. Most of the time, Twitch subathons don’t go on for this long; so Ludwig’s accomplishment got a lot of media attention.
Moving on to YouTube Gaming
Ludwig announced on November 29, 2021 that he was moving over to YouTube Gaming instead of staying as an exclusive Twitch streamer. He announced this decision by blowing up a purple car that was supposed to symbolize Twitch in a short comedy sketch. After that scenic event, he’s been rocking the YouTube world ever since.
In December of 2021, Ludwig got his channel temporarily suspended after getting two DMCA-related bans. Later, on September 11, 2022 Ludwig purposely started playing the copyrighted song “Go!!!” just to see how fast he would get banned, which happened after one minute and thirty-one seconds.
Ludwig also hosted an in-person version of his game show, Mogul Money Live on July 2, 2022. During this event, he set a new streaming record on Ludwig’s YouTube channel by having 146,699 viewers at its peak. Among the contestants were Pokimane, xQc, Sykkuno, Mizkif, Sodapoppin, Fuslie, and other famous Twitch streamers. Of all these streamers, Sykkuno (who is also his very close friend) won the show.
Games that Ludwig Plays
Ludwig played a big variety of video games on his Twitch channel, but he doesn’t just do gaming videos, Ludwig also makes videos about other lifestyle-related content too. The categories he’s played the most in are as follows:
- Just chatting
- Super Smash Bros. Melee
- Among Us
- Super Mario 64
- Pokémon Platinum
- Pogostuck: Rage with your friends
He still plays these games on his YouTube channel but they aren’t categorized as such anymore. Besides doing livestreams, he also makes commentary videos on various topics.
Ludwig Net Worth – How They Made Money
It is estimated that Ludwig’s total net worth is about $6.4 million, this is partially from YouTube content, Twitch streams, brand deals, his own merch and any brand endorsements. So let’s break down how much money Ludwig makes per source income.
How Much Does Ludwig Earn From Twitch?
A lot of Ludwig’s net worth came from when he was a Twitch streamer. However, since he signed the exclusivity deal with YouTube Gaming, he no longer earns any money from Twitch. We can still look at what he had earned on average before he made the switch to YouTube. All the statistics listed below are based on the website TwitchTracker.
On average, Ludwig hits between 25,000 and 30,000 subscribers. The biggest part of these subscribers is either Tier 1 or Twitch Prime subscribers. His estimated net worth from Twitch was around $200,000 a month. This is from subscriptions alone and doesn’t take donations or sponsorship deals in account, as well as the money he gets from advertisements.
How Much Does Ludwig Earn From YouTube?
YouTube earnings work a bit different than revenue on Twitch. How much money you earn depends on the watch time and the ad revenue. You can still also get money from memberships and super chats, but these are only generated if you turn on memberships for your channel.
YouTube revenue works as follows: for every 1000 views, you can earn somewhere between $3 and $5 on ads that get played during videos. Since most of Ludwig’s videos get around 1 million views, it would mean that he is earning around $3,000 and $5,000 per video. The more popular ones that get 2 million views can earn him up to $10,000 per video for just the ads.
How Much Money Does Ludwig Make From His Own Merch?
For the merch, it’s more difficult to give a good estimation of how much money Ludwig makes. As we don’t really know the profit margin, we can still try to make an estimation based on a stream where he talked about how much merch was still left to buy.
The estimation was that there were about 12,000 pieces of merch, which consisted of t-shirts, hoodies, and other various types of merch, including his logo Mogul Moves. The 12,000 pieces of merch had an average price of $48.33 (based on the promo codes he had available). Put together; it would sum up to a worth of around $580,000. However, we don’t know how big the profit cut is for the merch. But if we use a 60-40 or 70-30 cut, it would mean Ludwig makes about $300,000 to $400,000 with his merch.
Who Sponsors Ludwig?
Ludwig has had various brand deals and brand endorsements as he is very good at balancing the sponsored content and his connection with his audience while streaming or doing YouTube content. Some of the sponsorship deals that he has done are as follows:
- NordVPNNordVPN is a service that routes users’ internet traffic through a remote server run by the service. This causes your IP address to be hidden and also encrypts all incoming and outgoing data.
- CoinbaseCoinbase is a publicly traded company that operates a cryptocurrency exchange platform. It is the largest cryptocurrency exchange in the United States.
- HyperXHyperX is a company that sells various products that are specifically catered to gamers, such as headsets, microphones, keyboards, and mouses. During Mogul Money Live, Ludwig and HyperX teamed up to set up one of the largest gaming activations of 2022.
Frequently Asked Questions
What is Ludwig’s net worth in 2022?
With the current estimate we have on him, and given that he continues to up his game, Ludwig should be making around $6.5-$7 million by the end of 2022.
Even after Ludwig’s switch to YouTube Gaming, he still continues to be one of the more popular content creators in the gaming world, organizing various events and hitting various other accomplishments.