How does Facebook Gaming work? How does it measure up vs the competition? Can broadcasters earn money by streaming on Facebook? We will answer these questions and more.
Advantages of Streaming on Facebook
The best thing about streaming on Facebook is the reach to potential viewers that you have. Outreach and promotion are far more manageable as it is linked to a top-rated social media site.
At the beginning of each stream, you can quickly post it to your timeline or a group page (make sure to check their rules). People in these groups will encounter your stream while they browse their home feed. Viewers can discover you more naturally. As long as you are entertaining, you can quickly grow a following.
As it is Facebook, it is straightforward for your fans to share your content with their friends, giving you further reach than your target demographic.
You and your followers can share your content on pages to show up in other people’s feeds.
If all you want to do is stream Fortnite, Facebook may be the place for you. While the game is oversaturated on every platform, it is easier to grow your Fortnite channel on Facebook over Twitch or Mixer. As gaming content is generally pushed toward younger viewers, it is extremely valuable to advertisers. This means that Facebook will likely continually make incentives to keep creators on their platform.
Push Toward VR
It isn’t a secret that Facebook owns Oculus, one of the leading virtual reality manufacturers. The company is pushing to get exclusive rights to select games (such as a VR version of Assassin’s Creed). As you can easily set up your live-stream to Facebook with their products, we expect to see more broadcasters taking advantage of these features. Virtual Reality is brand new, and as it gets better and becomes more popular, Facebook Gaming may take the lion’s share of VR viewers.
What are the Potential Issues with Streaming on Facebook?
While it is easier to reach a broader audience on Facebook, content creators don’t take it seriously for earning revenue. Facebook has done a lot to make its platform more competitive with Twitch.
- Facebook’s algorithm won’t always let your viewers see that you are live right away. You may need to use Twitter or another platform to notify your viewers if you don’t stream on a schedule.
- Facebook will prioritize streamers who pay for ad-space over streamers who don’t.
- Facebook Gaming has lax privacy issues. Viewers are still logged in with their real names, and it is easier for malicious users to track people.
- Some people don’t like the design of the user interface.
- Facebook is an older social media site. It launched in 2004. This means that now, there are people who have social accounts who were born after the platform’s creation. The younger generation views it as their “parent’s social network,” and many opt for other apps. Facebook isn’t ready to give up the fight for the young crowd and have released platforms (such as Lasso to be a direct competitor of TikTok).
It is difficult for all broadcasting platforms to compete with Twitch. Twitch has a great sense of community with a lot of loyalists. It is essentially the same as Bitcoin versus any altcoin. People gravitate toward the original and are naturally skeptical toward others.
How Do You Sign Up for Facebook Gaming?
It’s relatively simple to set up a Facebook Gaming Page. Enter your stream name as your page name.
Upload the profile picture and cover photo you want to use for your brand. As you design them, remember to plan with your future goals in mind. Make it easy for your future community to follow and recognize your content.
After you have finished setting up your page, invite your friends and family to follow it. When you go live, people will be able to find you at fb.gg/(your-brands-name).
You can also convert an existing Facebook page to serve as your gaming page.
What is Facebook Level Up?
Facebook Level Up is a program that allows viewers to donate to their favorite streamers with Facebook Stars. This program is similar to Twitch’s Affiliate Program and Twitch Bits. To qualify for the program, you must first grow the follower count of your page to 100 people. Then stream for at least two days for a total of 4 or more hours within 14 days. If you have followed the ToS, Facebook should invite you to the program.
As a member of the Facebook Level Up program, you will be able to receive stars from your viewers. As I stated earlier, Stars operate in a similar way to bits on Twitch. Users can purchase them for a fee from Facebook then donate the stars to the streamer of their choice. Each star is worth $.01 to broadcasters. They can be redeemed from the platform once you’ve earned 10,000 (a value of $100) or more stars.
Your Viewers Can Earn Free Stars!
As your viewers watch your channel, they have the chance to receive Stars that they can donate to you. You must correctly tag the corresponding game for this feature to work. The amount they receive is random, but the more you play in any given 7-day period will increase the amount they might earn.
The amount you play is set in three different categories:
- Bronze: 0-15 hours broadcast time through the last week.
- Silver Tier: 15-30 broadcast time through the last week.
- Gold Tier: 30+ broadcast time through the last week.
Other Ways to Earn Revenue on Facebook Gaming
Streamers can set up third-party donation systems through platforms like StreamLabs or StreamElements. Even Twitch and Mixer don’t have donations integrated on their platform yet. You can also set up a monthly donation system through Patreon. Create unique incentives to entice your viewers to want to support you financially.
You also have the opportunity to partner with sponsors and work as an influencer. Sponsors like to work with broadcasters who are entertaining and produce reliable content. For more information, read our post, How to Attract Gaming Sponsors.
Should You Stream on Facebook?
The answer to this question depends on several factors. If you want to stream saturated games (such as Fortnite, CS:GO, and League of Legends), it is far easier to find an audience on Facebook.
Facebook gaming may also be attractive to casual broadcasters who want to handle their communities and their channels in the same place. This can make things a lot easier for you if you aren’t ready to take streaming seriously.
The truth is, Twitch currently has 70% of the amount of live-stream hours watched. While this may change in the future, this platform dominates the others with how much potential it can offer you. So while you may start your stream career elsewhere to build a following, we recommend that you make Twitch your end game. The other thing to note is that Facebook Gaming doesn’t have a “Just Chatting” category. When you’re streaming, you must be gaming.
Facebook Gaming has a lot of potential due to the few right business decisions they have made. With a few more tweaks and a better interface, they may become much more competitive soon.