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How to Promote Your Twitch Channel [2021 Guide]

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Promotion is one of several methods of how to grow on Twitch, but it is tricky to do it right. People tend to be turned off by people who are overly-promotional, but without some self-promotion, it will be harder for people to find your stream. The purpose of this article is to help you find the right balance so that you can attract people to your channel. 

How to Promote Your Twitch Stream

Before you promote your stream, you need to have a solid understanding of who you are and what you want your stream brand to be. Part of creating your brand is a solid understanding of who your target audience will be and where they hang out online. 

Don’t compare your success with bigger streamers. Most of them have teams of people helping them with their promotion, marketing, and outreach. They have also been streaming long enough to have extra money that they can use to get their name and brand out there. 

It is a good idea to keep an eye on what they are doing and what things have brought them success. While you shouldn’t copy them, they may give you inspiration on how you can market yourself on a smaller scale. 

Twitch Promotion Tools

While Twitch is notoriously known for not having in-built tools for promoting your stream, there are a few things you can do to make it a little more likely that people will click through to your stream:

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    A Well Designed Thumbnail

    Make sure that your thumbnail is appealing and interesting. When Eljayem_ began to stream, he used a unique green screen background that compelled people to stop in and comment on it. Take the time to look at how your thumbnail looks. If your webcam is covered by the Live icon, move it. Have a couple of friends look at it to see if there is anything that can be improved.

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    Game Selection

    Choose games where you will be seen in the top 3-5 rows of the game category. If you play over-saturated games as a new streamer, it will be very difficult for you to be found organically.

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    Boost This Stream/Hype Trains

    Eligible channels will be able to set up a channel reward that will allow viewers to work together to boost a stream on the front page. Some people enjoy looking for these streams because they know that there are strong communities behind them. In the same ways, Hype Trains will boost your stream to the front page as well.

Where to Advertize a Twitch Stream

Regardless of where you choose to promote yourself, you should make sure to follow the rules of each platform or group. Spamming links to your channel will not make a good impression and very few people will follow them.

While there are pros and cons to each platform, if you spend some time on market research, you will be better set up for future success. Choose 1-2 of the following platforms to really focus your social outreach:

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    Promote Your Twitch Channel on YouTube 

    It is easier to build an audience on YouTube than it is on Twitch. There is a better search algorithm and people are interested in looking at highlights and edited compilations. That being said, to really grow on YouTube, you do need to put out quality content. Watch YouTube videos about editing or take a class on SkillShare. 

    Here are a few things you can do to grow your audience:

    • Create educational tutorials about new games that come out. Fill them with relevant information that isn’t being covered by everyone else.
    • Edit comedic compilations or highlights of your gameplay. If you focus on smaller, indie games, you are more likely to be seen early on. 
    • Publish at least once per week. YouTube is more likely to promote your videos if you consistently publish them. 

    Ask for constructive feedback on your videos and continually strive to make them better. At the end of each video, give a call to action to your Twitch channel. This type of promotion offers value to the viewer first. If they like your content, they may follow your Twitch channel and may eventually subscribe. 

    Example of YouTube Promotion

    EverythingShemerson built his YouTube channel before he ever started streaming on Twitch. His videos on Albion Online were for a niche game, were creatively edited, and had an educational purpose. 

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    Promote Your Twitch Channel on Twitter

    Twitter is the best social platform to build as a streamer. It is a great platform for networking with other streamers and following the top brands in the industry. Here are a few ways you can utilize the platform:

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      Create Sharable Memes

      Think of something that will resonate with the gaming community. This will create a lot of engagement which will help you grow your channel. 

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      Shout Out Raids

      If you are raided, create a shout-out at the end of your stream to the other streamer to thank them. 

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      Share, Retweet, or Like Other’s Posts

      If you engage on accounts that are similar in size to your own, you’ll often find that people will return the favor. 

    Twitter has a character cap that makes shout-outs short and sweet. You will be able to learn how to perfect your posts to bring in the most engagement.


    Twitter is also a massive platform for brands and sponsors for streams. Follow those who you want to potentially work with so that you can be updated with their new products and services. 

    Example of Twitter Promotion

    Streamlabs’s Twitter is very well done. They mix promotion with gaming memes to keep people laughing and coming back for more. While they aren’t an individual streamer, you can see how their strategy works to create engagement and reach more people. 

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    Promote Your Twitch Channel On Reddit

    Promoting yourself on a subreddit can be a powerful thing to do, though you do need to be careful. Most subreddits don’t allow promotion of any kind (unless you advertise), so make sure to read the instructions before you do anything. That being said, there are a few ways you can grow using Reddit. 

    • Be active on the Twitch subreddit. Answer questions and participate in conversations. While you can’t drop your link in this subreddit, you can add your Twitch name as your flare.
    • Find niche games with a following and participate in chat. Casually mention that you stream the game occasionally, but don’t overdo it. 
    • Create a campaign on a game and request users’ input. Message them afterward if you use their ideas in your stream.
    • If you reach achievement or create something amazing, post images in the game’s subreddit. Mention that you reached the milestone while streaming. Again, don’t overdo this. 

    Example of Subreddit Promotion

    Our Partner Lachlan promoted his stream using Reddit. He created a campaign on XCom and reached out to the subreddit for character creation ideas. He messaged each person who submitted an idea personally and let them know when they were used on the stream. Several Redditors visited his channel to watch their character in action. You can read the whole story in his article about how to steam on Twitch

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    Promote Your Twitch Channel on TikTok

    TikTok is another social network that revolves around visual videos. Going viral on TikTok has launched many online careers. TikTok is also sharable on other social platforms, making it an easy way to create content for two different platforms. TikTok videos tend to get a lot of engagement on Facebook and Instagram. 

    TikTok is a great platform for Just Chatting streamers who have a physical presence. While short clips of gaming don’t generally do well on TikTok, short memes, dancing, and live music typically do well. 

    Example of TikTok Promotion

    A good example of TikTok done well is Alanya Demuri. She creates short clips on TikTok, then posts them to both her Facebook page and her Instagram where they get even more views. That way she has the chance of it being shared on three different platforms. Several of her videos are very creative. 

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    Promote Your Twitch Channel on Instagram

    Instagram is a great platform for streamers who are into art, cosplay, and IRL streams. Posting images of yourself in your environment or places that you visit (for travel streamers) can build a large following. Many people follow people on Instagram to see another way of life, get reviews about different products or services, or to enjoy artistic photographs. 

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    Promote Your Twitch Channel with Facebook

    It takes a lot of time and effort to build an organic Facebook page as a streamer. For that reason, we don’t recommend it for new streamers, unless they are using it as another place to post TikTok videos or use Restream to broadcast on both Twitch and Facebook. 

    While there are a few good Facebook groups (such as the Twitch.tv Streamers Facebook page) for Twitch streamers, they are better for networking than they are for growing organic viewers. Once you have been streaming for a while, try creating a Facebook page and promote it from your other socials. 

Why Promotion is Important to Your Twitch Growth

Promotional marketing is important to your Twitch growth to put your channel out there for other people to find. New streamers have a difficult time getting their foot in the door and networking and promotion will help them be seen by potential followers. 

Promoting your channel to find viewers will potentially give you the following rewards:

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    Affiliate/Partner Status

    Both Affiliate and Partner status will unlock features that will help you grow and monetize your channel. While it could take a few months to reach Partner status on Twitch even with proper planning, the grind can end up being lucrative. 

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    Sponsorships

    If companies can see that you are effective in marketing yourself, they will be more likely to partner with you. When you are taking the initiative to grow your brand, they will see the overall potential in what you can do. 

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    Monetization

    If you want to stream on Twitch as a potential career, you need to market yourself to grow your channel. However you monetize – whether it is through donations through viewers or by potential sponsors, you need to have a thriving channel. 

Conclusion

Promotion is necessary for growing your Twitch channel. Start out small, but continually track your engagement, find out what works, then double down on the process. Eventually, when you earn money, you can hire an expert to help you streamline the process. 

About the Author

Chris

Chris is a digital marketer with a strong background in small business and influencer branding. He applies his knowledge of content and promotional strategies to design actionable advice for new and intermediate streamers. When he’s not busy crunching analytics, he can be found in the salt pits of League of Legends.

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