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How to Make Merch For Your Stream in 2021

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As you grow in popularity, your viewers will want to find new ways to support you. While you may not get as much of a cut, some of your followers may prefer to purchase merchandise rather than donate to you directly.

If you decide to sell Twitch merch on your channel, look for high-quality brands that will manage everything for you on an order-by-order basis. Don’t purchase a lot of merch outright to send to your viewers as the orders come in. This can be costly if people don’t follow through with their purchases and sending things out can be a hassle. 

Several companies are happy to create products as orders come in and they will handle everything for you, then pay you a commission, allowing you to focus on creating content. 

Popular Merch Ideas

If you are unsure of what you should start out with when designing merch for your stream, here are a few popular items that sell the best:

  1. Mugs 
  2. Hats
  3. Hoodies
  4. Mousepads
  5. Stickers

The type of merch you sell will largely be influenced by your community. If they seem to love hoodies, you may want to create 2-3 designs for them to purchase. Some of your viewers may ask for specific merch as well and if you are up for it, you can create those pieces for them. Likely, if they want something specific, others will want it too. 

Best Merch Stores for Streamers

There are several places online where you can set up custom merch for your Twitch channel. 

  1. 1. Streamlabs

    Streamlabs is known for creating software, widgets, and products for the streaming community. They also have an inbuilt merch platform, making it easy for you to set up items for your stream and track them through their platform. Additionally, if you have Streamlabs Prime, you will earn a greater commission on your sales. 

  2. 2. Redbubble

    Redbubble allows you to design water bottles, t-shirts, and posters are a few of the custom items you can create with Redbubble. They process everything for you so that you don’t have to worry about inventory and customer concerns. 

  3. 3. Teespring

    Not only will Teespring print your graphics on t-shirts, but you can also create products through their platform such as custom pins, plush toys, and more. 

  4. 4. Printify

    Printify has a catalog of over 200 items that you can customize to sell on your Twitch channel. 

How to Design Graphics for Your Stream Merch

To create quality merch that your viewers will want to purchase, you will need to create quality graphics that will stand out on a product. You must also ensure that the file-size is correct to ensure that you aren’t creating items that will be pixelated. 

Here are three places where you can have graphics created for your Twitch channel:

  1. Placeit

    If you have a clear idea of what you want, you can use Placeit to piece together your graphics. They offer several templates that you can change, customize, and build upon to create designs for your channel. Best of all, with their monthly plan, you can create as many designs as you need.

  2. Fiverr

    Fiverr is a good place to start. This freelance marketplace has designers at several levels. Once you find an artist you want to work with, you can commission them to create just about anything. 

  3. Visuals By Impulse

    VBI is a group of professional designers who specialize in creating graphics for streamers. They frequently take custom orders.

When to Make Merch For Your Stream

There is no set time for when you must make merch for your stream, but it is a good idea to wait until you have some growth before you set up your shop. As with donations, setting up too early could put people off on supporting your channel. 

While you can generally add a donation button after you have gathered a few viewers, it is often not worth going through the hassle of setting up merchandise until you have at least an average of 25-30 loyal concurrent viewers. As with the donation button, feel free to add it as soon as someone asks for it. 


After you have set up merch for your stream, consider purchasing an item or two that you can wear when creating content. This is a subtle reminder to your viewers that you have branded merch and may be more likely to purchase it. 

About the Author


Lachlan, also known as Eljayem_, is a Twitch Partner with a background in video production. He is passionate about combining his love for video with community building. He’s been playing video games since he was old enough to steal his Brothers GameBoy Colour, copy of Pokemon Blue, and accidentally waste his Master Ball on a Dratini.

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