Many social media platforms have been introducing ways to live stream. Tiktok is the latest addition to phone-based live streaming, and with the platform’s size is uniquely positioned to produce creative content creators. TikTok Live has not been around for long and is only available to users that meet their requirements, let’s take a look at what those are.
TikTok users have been able to grow their following and raise money by live-streaming engaging content for their fans. The ability to connect with an audience in real-time is the perfect way to understand your audience through their comments during your broadcast. YOu will be able to use this information when you record more videos in the future.
This post will cover the basics of you you can go live on TikTok as well as cover the requirements and make the most of the experience.
Live-Stream Requirements for TikTok
Not everyone will be able to live stream from their TikTok profile. To be eligible to use the live feature, you will need to meet the following requirements:
How to Go Live on TikTok
There are two ways of going live on TikTok. You can either directly go live from your mobile device, or TikTok provides some live streaming users a custom RTMP. This will allow you to use streaming software like OBS (Open Broadcast Software) and stream directly to TikTok.
Going Live on Your Phone
The most common way that people live stream is on TikTok. To go live on your phone, you will need to find a quiet place and complete the following:
Launch the app on your mobile device and log in to your TikTok account.
At the bottom, in the middle of the screen, tap the plus sign icon.
Swipe to the right to change the medium, you’ll probably be defaulted on “15s,” you will want to swipe until you reach “LIVE.”
At the top, where it says “Add a title” set a unique title. Make it interesting to draw in potential users!
On the right-hand side, you can use the regular TikTok effects, such as enhancing your camera image. Add effects to make your live screen more visually appealing and stand out from your competitors.
Once you’re happy with your setup and quality, tap the button that says Go LIVE.
TikTok will count down from 3, and launch your live stream!
Going Live Through RTMP
To go live through RTMP, you will need to complete the following:
Launch the TikTok app on your mobile device.
Tap the + at the bottom of the screen.
Swipe right until you reach the “LIVE” medium.
Set your title and filter effects.
Under the go live button, tap “Cast to PC.”
Tiktok will now show you a stream key, and server URL, note them down!
Open up your broadcasting software of choice, on a PC or Mac, in this example, we’ll assume it’s OBS.
Navigate to your settings, then click on stream.
Set your service to “Custom,” enter the server URL into “Server” and enter your stream key.
Navigate from stream to video.
In video set your “Canvas Resolution” to a 9:16 resolution. For example, 1080×1920, 720×1280.
Click apply, then done.
When you’re ready to go live, click “Start Streaming” on OBS. You’ll see your OBS screen appear on your TikTok app, now click Go Live on TikTok!
Can You Make Money Streaming on TikTok?
Tiktok allows users to send “Virtual Gifts” to streaming TikTok account during broadcasts. Users purchase coins from TikTok (you may need to check your own country for the exchange rate), they’re able to send a variety of different virtual gifts at different prices. Here’s an example of their storefront.
Once you receive these virtual gifts, you can exchange them with TikTok for “Diamonds.” Each diamond is worth 5 cents, and once you have accumulated $100 worth of diamonds, you can cash out directly to PayPal in USD.
Tiktok retains 50% of earnings, in essence, if you earn $100 worth of diamonds, TikTok will retain $50. Since TikTok allows you to withdraw at any time, creators are limited to $1000 a day.
How to Funnel TikTok Viewers to Another Platform
Tiktok has many different mediums to notify your fanbase about other social media. Since TikTok has the potential for such explosive growth, it’s imperative that you let your follower base know you’re using other social media platforms and funnel them there. Here are a few methods:
Promoting Through TikTok Live
Tiktok has an in-built live streaming feature. If you reach 1,000 followers, your account is eligible to live-stream on the Tiktok platform. The best method for converting Tiktok Live viewers to Twitch or YouTube is to create a CTA stating that you will continue the live stream on your preferred platform.
For example, you can host a Tiktok live stream for 30 minutes, discuss what you’re doing on your stream later on; and then direct your audience to your upcoming live stream.
Promoting Through The Description
Another method is to make a CTA in the description(s) of your video. For example, the description could display “if you’d like to catch this content live, visit twitch.tv/example“. Users on Tiktok have been culturally accustomed to reading and interacting with descriptions.
Promoting Through Your Profile Page
The last method is, when you have enough followers engagement, Tiktok will allow you to paste a website link directly on your profile page. You can use this opportunity to link your live-streaming page.
If you’d like to learn how to grow on Tiktok, and then be able to funnel your audience into other social media, check out our guide on how to use TikTok to grow your Twitch stream.
Create a Successful Stream
In order to create great content, you won’t be able to spend each moment checking your chat to filter comments. To start your broadcast right each time you click the live button, you should add moderators to help keep your videos great for all viewers in real-time.
Plan your content ahead of time so that you can engage with your viewers when you live stream on TikTok. Make sure that each time you go live, you keep your content interesting so that your fans return stream after stream.
Although there is a small barrier to entry, gaining 1,000 followers on Tiktok, with effective content can be done overnight. It’s worth taking the effort to grow your account, and leverage a fresh streaming platform, with little competition and 500 million users! Experiment with your Tik Tok live, check out what other users are doing, and try to stand out from the crowd.