Facebook Gaming streamers earn through crowdfunding methods such as donations, subscriptions, or Facebook’s on-platform currency, Facebook Gaming Stars. They can also potentially earn through gaming sponsorships, affiliate marketing, merchandising, and by providing stream-related services to other content creators.
One of the earliest ways a streamer on Facebook Gaming can earn money is through donations made by enthusiastic viewers. Fans of the broadcaster can donate by using stars, through donations, or by becoming a monthly supporter of a channel. To potentially earn stars or subscriptions, a streamer must be a part of the Level Up Program or partnered with the platform.
How Much Do Facebook Streamers Make?
Full-time Facebook streamers earn on average between $2750- $5500 per month. While there is currently a relatively small number of professional streamers on the platform there is potential to make a good income. Facebook has an algorithm and share function that makes discoverability and rapid growth easier than Twitch and Youtube Gaming.
Facebook Gaming Level Up Program Requirements
In order to apply for the Facebook Gaming Level Up Program, you must have met the following requirements:
- You must have an active “Gaming Video Creator” page (that must have been active for 30 or more days)
- With the game tagged, you need to stream a game for at least 4 hours in the last two weeks
- You must have streamed two or more days in the last two weeks
- You must have at least 4 hours of gaming VODs from your streams saved on your page (deleted video doesn’t count toward your total)
- 100 people or more must have followed your page
Ways Facebook Gaming Streamers Earn Money
1. Facebook Gaming Stars?
Stars are to Facebook Gaming as bits are to Twitch. They are the currency that is used on the platform to support streamers in a fun way. To use stars, a viewer must first purchase them through Facebook. They are bought for a slightly higher price than what they are worth to the streamer.
Each star can be cashed out for the equivalent of $.01 USD and will be paid to the streamer when they have reached 10,000 (or $100).
2. Facebook Gaming Supporters
Facebook Gaming supporters are viewers who have subscribed to the channel through the streamer’s Facebook Gaming page. Subscriptions cost $4.99 per month and can be canceled at any time. In exchange for supporting the channel, these loyal fans will receive the following incentives:
- Supporter badge – an image that will be displayed next to a viewer’s name when commenting on that channel.
- Exclusive content – many streamers will create posts exclusively for supporters. These may include polls, images, or videos. Some streamers will even occasionally broadcast live only to their supporter base.
- Custom stickers – these are similar to emotes on other platforms. They are unique to the streamer and can be used on their channel.
- Supporter group – an online group that is specifically created for supporters of the streamer.
In addition to these incentives, streamers can offer their own, such as special Discord channels and giveaway chances.
While viewers can’t make traditional donations through Facebook, the streamer can set up a donation system through a 3-rd party program, such as Streamlabs or Patreon. Streamlabs is a broadcasting software that is compatible with Facebook Gaming and donations made through them can be registered on the stream’s alert system. Patreon is a popular donation platform used by many content creators on the internet.
4. Custom Merch
As a Facebook Gaming streamer, you can advertise your merchandise during your streams or as part of your Facebook Page’s description. If you have your own streamer website, you can advertise your merch on there are well. Here are a couple of places where you can source your own branded merch:
- SE Merch (Stream Elements merch) – allows streamers to create merchandise through their platform. You don’t have to worry about purchasing stock to have on hand. Stream Elements will fill your orders for you and provide customer service to your patrons.
- Design by Humans – you can create many things through this platform, including backpacks and mousepads. Design by Humans works with several streamers to help set up merch stores.
5. Affiliate Marketing
If there is a product that you talk about all the time or use while you stream, write them down in the description on your page with Affiliate links to the products. If your supporters decide they want to make a purchase, they may buy the item through your link, giving you a commission.
6. Sponsorship Opportunities
Once you have a solid following, look into finding streaming sponsors. Many sponsors are willing to work with smaller streamers if they are working hard to produce quality content and have a passionate following. When reaching out to (or hearing from) sponsors, make sure to work with companies you love and whose products you will be proud to represent.
When working with sponsors, it is a good idea to get a second opinion from a more experienced streamer before signing any contracts or agreeing to anything. Other streamers could tell you if the sponsors are giving you a fair deal or if they are trying to take advantage of your lack of experience.
7. Special Services Offered to Other Streamers
Many streamers earn a side income by helping other content creators in specialized areas. Nobody has it “all” and looking for help from someone who is more skilled in an area may be able to give you a stronger brand or channel overall. On the same note, you may have skills that you can market to other streamers.
Here are a few popular ways broadcasters earn off of each other:
Branding and Graphics
Do you have a strong eye for detail? If you create all your graphics, stickers, and branding to a professional level, you may be able to market your skills to other streamers who need to do the same. You can generally find work by joining streamer groups on Facebook or Discord and networking with other streamers.
If you are good at planning and executing content or attracting viewers to your stream, you could charge other streamers to learn how to better market themselves or be more entertaining. While there isn’t a huge supply or demand need for it, several streamers have been able to earn a side income through coaching streamers.
Even with several guides and online support for OBS, Streamlabs, or XSplit, people can encounter a lot of issues with their streaming software or stream equipment. If you are an expert at fixing either or know how to configure things in an efficient way, you can train others to do the same for a fee.
Many streamers want to upload compilation videos to YouTube but don’t know how to do it well or don’t have time to do it. If you love to edit and work it like a pro, you can pick up extra work from other streamers to create their videos for them.
There are several ways that people who stream on Facebook Gaming can earn money. As your content improves and you are seen by more people, your chances to earn a full time living streaming will increase.